The Art of Walking is a Model Consulting & Management division of the House of Alicea, which offers runway coaching, photo-shoot training, photography & brand consulting.

As a former dancer and model Adrian Alicea offers honest advice, coaching and career strategies for models in the fashion industry. He focus on educating models on the business side of modeling, acquainting them with the formalities, tricks, and tips. Models of Adrian Alicea will learn how to walk, different posing techniques when in front of the camera, nutrition, how to book with reparable agencies and casting gigs. Adrian and his team of creative professionals are dedicated to improve model's confidence, portfolio, style and brand. We  also perform casting calls for Adrian's upcoming fashion shows, editorials, film & more. Models who take coaching sessions with Adrian has the chance to be scouted to be a brand ambassador; representing his fashion brand.



Runway Coaching Session

During each session you will learn....

  • How to have a strong runway walk
  • How to perfect your posture
  • How to strike a memorable pose
  • How to control your facial expressions
  • The Do's and Don'ts 
  • How to feel confident at castings, self-empowerment 
  • How to be a top performer while dealing with high- pressure situations
  • All the secrets of the model industry
  • Current runway trends
  • Health & Nutrition
  • How to book with reparable model agencies 
  • The business side of modeling & more

Group Sessions (3 hours): 3-9 models - $200/model, 10+ models - $150/model

Individual sessions (2 hours): Exclusive one-on-one walking session, $150/model



Photo-Shoot Coaching Session 

Adrian Alicea will teach models...

  • 3 Hour (max)
  • How to prepare for a photo-shoot
  • Model releases/ copy-writing
  • Various posing techniques and facial expressions
  • Build confidence 
  • What to bring to photo-shoot 
  • Model Consulting..& More
  • Creating a professional comp card
  • Book with agencies & casting gigs







Fashion Photography Session Package

Package includes...

  • Professional Photo- Shoot Session with Adrian Alicea
  • 3 hour shoot (max)
  • Three Outfit Changes in Adrian Alicea Collection
  • Fashion Styling by Adrian Alicea
  • Coaching and feedback on posing techniques
  • Five Finalized Images, professional retouched and print ready
  • Finalized five Images in high resolution (portfolio printing) and web resolution (social media, emailing, & websites)



Starting at $300/hr 

Additional fees for travel, professional hair and makeup artists, additional  hours, outfit changes, & photos